FleetLine, a division of LeasePlan UK Ltd, has announced that as a result of a complete rebranding exercise, that as of today, FleetLine will become LeasePlan Go.

LeasePlan Go will focus exclusively on delivering leasing solutions to both businesses operating small to medium sized fleets of 1 to 100, and consumers who require a fully inclusive personal leasing product including everything from maintenance and tyres through to Road Fund Licence and complete AA cover.

LeasePlan Go has launched with a desire to be the brand that best represents vehicle leasing in 2012 and in the future. Alongside the new branding they have invested heavily in new customer relationship management software, and expanded a team and a new website.

Commenting on the launch of LeasePlan Go, Simon Carr, brand director of LeasePlan Go said: "We are extremely excited about the forthcoming launch of LeasePlan Go. Through a combination of the new brand, coupled with investment in the very latest technology including our new customer relationship management system and website, our customers will really notice the difference with LeasePlan Go.

Carr concludes: "LeasePlan Go will give our customers unprecedented value when it comes to their fleet of vehicles or choosing a personal leasing provider. We are passionate about our core mission statement; ‘You do the driving, we do the rest', and firmly believe our customers will notice the difference when partnering with LeasePlan Go."

Read next week’s Fleet News to learn more about the rebranding of FleetLine.