Ford of Britain is offering a 50% discount on the recommended retail price of airbags and airbag modules to Ford Accident Repair Centres.

The discount is available for genuine airbag parts for all Ford cars and the Ranger pick-up. Ford airbags can cost up to £541.

"This programme has reduced the accident repair costs for insurers and fleet operators and help to reduce the number of write offs of Ford vehicles,” explained Nick Halliday, manager, collision repair marketing at Ford of Britain.

“We recognise the need to try and keep down repair costs and avoid write offs and so have decided to extend this programme to the end of the year.”