Leasing specialist Pendragon Contracts has launched a new service called Premier, targeting the prestige car market. The service is intended to be the first to order exotic company cars when they are launched.

It is currently taking orders for the Mercedes-Benz SL 350, BMW X5 and X3 off-roaders, as well as the 2005 smaller Aston Martin, likely to be tagged DB8.

Kevin Denham, marketing manager, said: 'There are some products at the top end of the market for which we are confident we will always find customers, so we see no risk in ordering a quantity as early as possible. This means that we have stock ready for customers that will be among the very first of each model to hit the road.'