The latest generation Toyota Rav4 has set a new standard in the mid-size SUV segment, since it launched in 2019. It offers an unrivalled balance of running costs, practicality and efficiency, enabling it to pick up two trophies at the 2021 Fleet News Awards.
Based on an all-new platform, the Rav4 features the latest hybrid powertrain technology from Toyota. It utilises a 2.5-litre petrol engine, which can be paired with a hybrid or plug-in hybrid system. Both deliver strong performance along with CO2 emissions from just 22g/km.
Fleet News: How does the Rav4 fit in with Toyota’s powertrain strategy?
Stuart Ferma, general manager, fleet, Toyota & Lexus GB: The plug-in element has always been a key part of our strategy. Prius Plug-in Hybrid launched in 2012, so we’ve had these vehicles way before anyone else. There’s always been a focus on how we take the self-charging element to the next point and, at the moment, we are in a really good position, because what we’ve got is self-charging hybrid, plug-in hybrid and pure EV, with the new BZ4X, specifically within the D-SUV sector. We’ve got the full complement of vehicles within our powertrain strategy, which is absolutely brilliant for us. So, it fits with that strategy of having the right vehicle at the right time for us.
FN: Has the Rav4 met your fleet sales expectations?
SF: Sales of Rav4 Hybrid are almost 50:50 split between fleet and retail, at 46% fleet. It’s probably fair to say we got off to a quicker start with retail sales with Rav4 Plug-in Hybrid, but it’s growing month-on-month in terms of our mix of sales. So, it’s slightly different at the moment where we’ve got higher percentages of self-charging as a fleet mix, which doesn’t make sense really because of the BIK (benefit-in-kind tax) but that’s the strength of the product we’ve got a moment. Because of its 46-mile EV range, clearly a lot of our dealers are selling it to retail customers on the strength of that reduction in fuel costs.
FN: What feedback have you had from fleet customers about the new Rav4 Plug-in Hybrid?
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Matt has been an automotive journalist for eight years. As senior staff writer he is responsible for the automotive content on Fleet News and also contributes to Automotive Management. Prior to this, Matt worked in the automotive industry for 10 years.
The Engineer - 06/01/2022 22:33
Erm Stuart, are you absolutely sure the PHEV still has the hybrid battery too under the seat as well as the EV battery? only thing is, its not shown on technical documentation! It wouldn't be necessary to have a small separate battery as a portion of the EV battery could be reserved for hybrid function easily. HTH