Data drives launch of new safety and compliance tools by Samsara

The amount of data technology giant Samsara generates from fleet vehicles is enormous: each week, it records information from more than 70 billion miles driven on its platform, creating around 10 trillion data points each year.

“What’s exciting about this is the ability to solve real-world problems,” says CEO and founder Sanjit Biswas.

“Using technologies like artificial intelligence to analyse it, we can use it to understand what good driving looks like, what risky driving looks like, and before accidents happen we can coach drivers to break their bad habits, whether it’s looking at a mobile device or close following.”

However, while these data figures are almost mind-blowing, the company’s strategy is driven by a single ambition: remaining focused on the customer, says Kiren Sekar, chief product officer.

“As we grow in scale, as we’re working on more products, as our team gets larger etc., there’s aways the risk that a company becomes internally focused and starts thinking about itself,” he says.

“We’ve seen other companies do that, so we work really hard on saying ‘let’s make sure we maintain that focus and that centre of gravity towards our customers’.

“I think that’s the biggest challenge and risk that all companies face as they get larger, but I’m confident that if we stay focused on the customer, then all the other areas will take care of themselves.”