ALD makes new appointments to sales team

ALD Automotive has made a number of new appointments to expand and bolster its sales team.

Paul Lomas has joined ALD as head of sales – new business. Paul began his career in the fleet industry with Gelco and Avis Lease and Fleet Management, before GE Capital Fleet Services, where he led business acquisition, vehicle sourcing and remarketing initiatives across Europe. He was appointed UK operations director at GE Capital Solutions in 2008. 

In his new role, Lomas holds responsibility for a team of industry professionals who are typically targeting customers from 75 vehicles to 7,500 plus fleets.

Lomas said: “One of the challenges of the role is to ensure our market is fully aware of the wide range of innovative products and services we offer, whether it be our bespoke fleet consultancy and financial modelling or our wider mobility solutions. With some exciting product development continuing in the background too, it’s a great time to come on board.” 

To strengthen the new business team further, Simon Cuenca joins Paul’s team as corporate sales manager for London and the South East. Cuenca was previously at Zenith where he headed up new business for mid-market and public sector. In his new role, Simon will provide local businesses with access to ALD’s comprehensive range of solutions, covering everything from cars and commercial vehicles to employee benefits schemes such as salary sacrifice.

SME manager Nathan Francis said: “The team is made up of experienced individuals who look to provide the best service and value to the smaller fleets. We have seen a lot of success in this area and we are all very excited by the recent additions and the opportunity this will give us to establish a substantial presence within the SME sector.” 

Matt Dale has been appointed as Fleet Consultancy Services Manager as ALD looks to further broaden its fleet consultancy and wider mobility offering. 

Dale joined ALD in December 2013 as LCV operations manager, drawing upon his experience as the former national LCV sales manager at Nissan. He leads a specialist field team providing expertise in Total Cost of Ownership (TCO), Mobility Solutions, Alternative Fuel Vehicles (AFVs), specialist commercial vehicles and motorbikes. 

He said: “As the fleet industry increasingly shifts away from company car management to corporate mobility management, the Fleet Consultancy Services team help create a broader consultancy service to support customers in making fleet decisions.”

Helen Fisk who takes over in the newly appointed role of Product Development & Strategy Manager. Fisk joined ALD in 1998 and since 2002 had been responsible for the Fleet Consultancy team. 

In her new role, she will be working with the Board in prioritising new product development and the launch of a raft of new products and services, all being created in ALD’s new specialist Development Centre which opened in April.