EUROPEAN demands for tough new fuel economy measures by the year 2005 cannot be met on a value for money basis because no affordable technology exists, according to Society of Motor Manufacturers and Traders president and Ford of Britain chairman Ian McAllister.

McAllister criticised the Commission's 'unrealistic' environmental demands and the Government's attitude to road building. He claimed the motor industry had 'an exceptional record' of achievement in the area of air quality with cars today being at least 20 times cleaner than 20 years ago. In addition he pointed out that emissions from cars would 'markedly decline - not increase' over the next decade even though the number of cars on the road would rise.

While the motor industry was continuing to hold on-going talks with the Government to frame new regulations he said European governments had asked the EC to work with the industry to achieve a fuel level economy of 5-litres per 100kms by 2005 (56.5mpg). However, the European Parliament had voted for 3-litres per 100kms by 2005 (94mpg). The present fleet average is 38mpg.