JAGUAR'S two worldwide advertising agencies, J Walter Thompson and Ogilvy & Mather have formed a collaborative relationship to further strengthen the UK-based luxury car manufacturer's global marketing activities. J Walter Thompson currently handles Jaguar's advertising in Europe and many other markets around the world. O & M currently provides an integrated marketing service to Jaguar in North America - Jaguar's biggest single market.

Nick Scheele, Jaguar's chairman and chief executive, welcomed the new working relationship between the two agencies - both of which are units of the WPP Group Plc. 'Consolidating the activities of the two agencies will ensure we are able to take the maximum advantage of the skills and talent in both groups and use that for the benefit of all our markets. Jaguar sales have virtually doubled since the start of the decade and we expect sales to double again by the year 2000. Our ambitious new model programmes need to be backed by a fully integrated, consolidated and global approach to brand strategy.'

The newly consolidated global Jaguar account will be headed up by David Murphy, senior partner and currently head of the Jaguar North America account at Ogilvy and Mather in New York. In addition to Jaguar, he has worked with Ford, American Express, TWA and Unilever. He will divide his time between the agency's offices in New York and London.