A FORMER fleet industry director is attempting to launch a concerted environmental campaign to green up the fleet industry. Richard Mehmed has given up his job as sales director with Town & Country Assistance to concentrate on establishing a non-profit-making environmental consultancy - backed by a wide-ranging campaign.

The 'Road Friendly?' Campaign will aim to ensure that as many UK fleets as possible are using environmental best practice in an attempt to minimise the fleet industry's overall impact on the environment. Mehmed, who worked for the Civic Trust before joining accident management specialist Town & Country, said: 'After years of working in the fleet management industry, I am convinced that fleet operators could act significantly more environmentally-friendly without incurring burdensome administration or undermining their competitiveness.'

The Road Friendly? Campaign has one simple objective: to minimise as far as possible the impact on the environment of operating motor vehicle fleets. Mehmed's campaign would involve fleet operators paying a small administrative charge per vehicle, giving them access to comprehensive information on 'greening' their fleets, a self-assessed environmental audit of their operations and help and support in implementing new green initiatives.