BSM Fleet Training has launched a fail-safe driver training product which guarantees fleets their money back if they do not achieve pre-agreed savings in accident frequency and costs. The flagship guaranteed service effectively promises fleets they cannot lose out financially.

If the average direct cost of accidents does not fall by more than the cost of training, BSM pays back the difference. The scheme can run for between 12 and 24 months. The initiative is an attempt to move fleets away from price as their principal decision making criteria, and towards an approach which values the long term payback of training.

It is targeted specifically at large fleets, typically those with more than 500 drivers, but will apply to companies with at least 100 drivers to undergo training. Before training begins, customers draw up a contract with BSM specifying precise performance criteria, based on the fleets' risk profiles over the previous 12 or 24 months.

A full risk management programme is also built into the scheme, to help customers measure how they progress after training.