AUDI is piloting a scheme to buy back vehicles from leasing companies at pre-agreed residual values in an attempt to keep used car prices at a premium. The cars will then go on to the Audi 'Stock Exchange', a software system - developed by ITS Solutions - which dealers can access to check on the availability of used cars.
The scheme is largely being led by the popularity of the A4 which is responsible for the total increase in Audi sales from 31,637 (October 1997) to 36,966 (October 1998). Many of the used A4s are receiving equipment upgrades on arrival at British Car Auctions' Peterborough site, where they are being held. These include cars being fitted with alloy wheels, spoilers and CD players, all to keep the used price high at the point of sale.
So far the scheme is only being run on a limited scale for the pilot, involving a few dealers and leasing companies. Howlett says the launch will take place in January when the 'Stock Exchange' will be operational in the majority of Audi dealerships.
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