TIREDNESS has become a major safety concern for company car drivers, with more than one third admitting to falling asleep behind the wheel. Indeed, 15% have had an accident or near miss because of tiredness, according to a survey carried out by oil giant Shell UK, which has this week launched a major new campaign.

This found that 37% of fleet drivers admitted to falling asleep while driving, compared to the national average of 30%, and that 71% of company car drivers had no idea how regularly they should stop on a long journey.

To help combat the dangers of drowsiness at the wheel, Shell has this week launched a campaign to encourage drivers to: 'Stop! Revive and Survive.' Free advice leaflets will be available at Shell forecourts, and sent to Shell Gold Card and Agency Card holders with their new cards. The leaflets feature exercise ideas to help revive weary drivers and passengers, information on healthy eating to maintain energy levels, and general tips on how to survive long hours.