CAR giant DaimlerChrysler is taking over the import and distribution activities for Chrysler and Jeep from January 1, 2000. The move follows last year's merger between Daimler and Chrysler and will bring to an end Inchcape's seven-year import and distribution operation for the Chrysler and Jeep brands.
Tom Marinelli, chief executive officer of Chrysler Jeep Automotive (formerly Chrysler Europe), said: 'The merger of DaimlerChrysler has provided us with the infrastructure and impetus to accelerate our strategy of bringing distribution activities for Chrysler and Jeep products in the major European markets in-house.'
Chrysler Jeep and Mercedes-Benz UK will both be part of the DaimlerChrysler UK Group, and all Chrysler Jeep Imports' 105 staff have been offered new jobs within DaimlerChrysler. The new group stresses, however, that it plans to keep the two brands separate and that the appearance of joint dealerships is highly unlikely.
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