Traditionally dealers have used BMWs on their courtesy car fleets, supplemented by vehicles from a number of different manufacturers. Now, under the new agreement they will be offered Rovers on 'advantageous' terms. Kevin Gaskell, BMW (GB) managing director said: 'In the past, dealers' ability to source courtesy and loan cars from any manufacturer has had a negative impact on customer satisfaction. By offering cars from within the BMW Group we want to offer a better experience.'
He said the offer had been introduced as a result of dealer demand. Each dealer has between two and 15 courtesy cars. This latest Rover/BMW co-operation comes after it was revealed the two manufacturers' corporate sales departments are forging closer ties to maintain and develop leasing and fleet business.
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