INNOVATIVE American-built models are to play an increasingly influential role in Chrysler increasing its range and sales in Britain. Chrysler's existing Neon-only car line-up is to be boosted later this year with the launch of the PT Cruiser.

In coming years the manufacturer will introduce a small car based on the Java concept and probably the Sebring coupe, which is sold as the Stratus in Europe, and the replacement 300 M, which looks set to be based on the 300 HEMI C concept unveiled at the North American International Auto Show in Detroit. In addition, Chrysler will continue to sell the Voyager people carrier - the latest version made its world debut in Detroit - and the Jeep range of 4x4s and is examining the possibility of importing luxury double cab pick-ups.

At the show, Chrysler revealed four concept cars: the 300 HEMI C which is a four-passenger 5.7-litre V8 rear-wheel drive convertible producing 353bhp; the Dodge MAXXcab which is claimed to be the world's first passenger priority truck which offers a luxury front cabin while retaining pick-up capability; the 4x4 sports utility 3.5-litre Jeep Varsity and the Dodge Viper GTS/R billed as a street legal racer delivering 500bhp.

Chrysler Jeep UK director Simon Elliott told Fleet NewsNet in Detroit: 'We are starting to formulate our plans as to how we are going to develop volume in the UK and that can only be achieved by building on the brand. We are talking about producing right-hand drive versions of 300 M with a hard top and if the HEMI C comes to fruition we would consider taking it in left-hand drive because it would add to the brand. We are also in discussions on developing a small mainstream car based around Java because we need to develop volume below Neon and we are negotiating for a pick-up with the Jeep personality.'