USER-chooser demand for four-wheel-drive vehicles is paying dividends for all-terrain tyre specialists like John Craddock, the Cannock-based importer and distributor for the USA-made Wildcat brand. The independent company already sells 75% of its stock into fleets and says corporate sector business is growing steadily.

UK tyre sales manager Shaun Caddick said: 'More and more fleets are including off-roaders on their choice-lists. It's a fast-expanding sector and we've picked up some solid new leads as a result of exhibiting at the show.'