THE new chairman and chief executive of Land Rover has become the latest in a growing army of manufacturers demanding Britain's entry into the Euro. Bob Dover, speaking on his first official day in the position, warned the strength of the pound was seriously damaging manufacturing and could threaten car making in the UK.

His comments come after Nissan UK warned for the fourth time that its future here was threatened by Britain's isolation from Europe. This week, a leaked report from a foreign diplomat in Japan has warned 'significant projects are at risk' in the UK because of the strength of the pound.

Dover said: 'The problem we have is the UK is a lousy place to make product right now. There are uncompetitive exchange rates and we are not really part of Europe. We have got to get into the Euro. You just need to listen to Nissan and the other manufacturers. The Euro has fallen significantly, so we need to double our efforts just to get profitable when we export vehicles. 'We employ a lot of people and they depend on us to pay their mortgages. It is important we play on a level field.'