FAST-fit company Tyreserve claims many fleets are paying too much for their tyres because of 'vague pricing structures'.

The company says the average cost of a tyre is actually much higher than the price fleet purchasers think they have negotiated, because suppliers are 'negotiating next year's prices on last year's tyre purchases with non-negotiated sizes carrying higher margins'.

As a result, Tyreserve is promoting its own fixed price approach to tyre contracts, claiming this offers certainty and savings for fleet customers.

David Goodyear, managing director of Tyreserve, said: 'Traditionally, fleet tyre companies have adopted something of a smoke and mirrors approach to pricing. We are a new company and we want to move away from that mindset.'

Tyreserve believes its new price list will save fleets about 10 per cent, due to pre-agreed fixed rates, depending on the size of fleet.