CHANGES could be taking place at First National as the company is considering rebranding its divisions and perhaps uniting its operation under one single name. The First National operation consists of First National Vehicle Contracts, First National Fleet Management Services, First National Highway Management Services and Whitechapel Corporate Services.
Fleet News understands that the names being considered are First National Fleet Finance, First National Leasing Solutions, First National Automotive Solutions and First National Fleet Solutions. Mark Junner, the company's head of marketing, was unable to say when the changes would take place but did confirm research was being conducted into rebranding.
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