MOTABILITY Finance has launched its rebranded disposals arm with 600 cars passing through three special sales at BCA Measham, Brighouse and Nottingham.

The remarketing arm is now called Motability Operations, and with its strapline 'Ex Motability Scheme cars – direct from the UK's largest fleet' is aiming to raise the profile of its vehicles going on to the used market.

Peter Rosie, Motability Operations general manager – vehicle sales, said: 'The launch of the new brand has gone very smoothly and BCA's buyer base has quickly adapted to the new look. With nearly 600 cars sold in three sales, this launch programme has been an unqualified success.'

BCA customer affairs director Tom Madden added: 'There is an exceptional demand from professional buyers at BCA for Ex-Motability Scheme stock. They know they will be presented with a wide selection of the most popular makes and models, in good colours and with desirable combinations of specifications and low mileages. For example, a sale of ex-Motability cars will often feature desirable small hatchbacks with automatic gearboxes and power-assisted steering that you are unlikely to see anywhere else.

'The launch of this new brand underlines the continued attractiveness of the Motability Operations product to buyers, with these special sales producing near 100% conversions and excellent performance against guide values.'