Phil Moorhouse, managing director UK rental, said: ‘Aim Hire brings with it an extra 400 commercial vehicles. It will be incorporated into Anglian Self Drive, our East Anglian brand name but will retain its own identity under the name Aim Hire.

As with all the Northgate Network hire companies, Aim Hire will offer a full range of Northgate products and services, including Norflex, the flexible rental product, and Vehicle Insight, the web-based vehicle tracking product.