TOP Gayer, the online gay automotive publication, announced recently that it had joined forces with Gaycar.co.uk to provide business users and private customers with leased vehicles.

The rainbow-topped homepage is a bit of a muddle – I didn’t really know where to look first. Luckily, there is a ‘quick offer link menu’ which can take users straight to a section of their choice. There are 20 manufacturers available to search through, as well as a commercial vehicle section.

The quick links drop down menu allow users to skip straight to the top 10 best selling cars or find a manufacturer section of their choice. This function was a good way of cutting down the amount of time spent on the site – very important for a busy fleet manager.

For example, if a fleet manager decided to choose the quick link ‘business – Audi’, a page with a selection of sharp colour pictures of the models will be brought up.

Each model includes a brief overview and a table with leasing details. To request a quote for a particular car, click on the link at the bottom of the table. A quote form is then brought up, ready to be filled out. It would have been good if certain details could be pre-filled.

So if a fleet manager chooses to get a quote for an Audi A3, the form will already fill in the manufacturer and model name.

Click on the ‘fun’ link on the top of the homepage to be taken to the site’s forum.

Here, users can suggest improvements for the site or talk business. Some topics included ‘is there such a thing as a gay car?’ and ‘different funding methods’.

Navigating around the site is simple and images are consistently sharp. It isn’t pushing for innovation in the form of web design, but it has tapped into a specialist market.

Although aimed squarely at the gay marketplace, everyone is welcome.

The lowdown:

The site: www.gaycar.co.uk

We like: Easy to use

We don’t like: Homepage lacks cohesion