Advertorial: Peugeot 407

Seductive Styling

The 407’s styling retains the ‘big-cat’ feel, but with its distinctive air intake – shaped like an open mouth – and its prominent badge, the 407 highlights two strong design features that mark a new stylistic approach for Peugeot. Long sleek powerful lines give 407 an athletic feel. Sitting on large-diameter wheels, the overall effect is one of power, strength and security and a purposeful look that effortlessly conveys the exceptional dynamic performance of the car.

Driveability

Driving pleasure is an area where Peugeot’s expertise goes back a long way. In fact, the marque is synonymous with dynamic performance, safety and driving pleasure.

The 407 draws on this philosophy, experience and specialist know-how to produce a car with outstanding handling characteristics. Following racing technology, the chassis features a front axle with double wishbone and a linked hub carrier offering a superb road holding and comfort, combined with excellent directional control. A multi-arm rear suspension with dampers inclines inwards to optimise the width of the boot.

Performance

Petrol or Diesel HDi, 407 offers a wide range of engines. All 407 engines feature the latest in engine technology and provide numerous benefits to the customer. The various engine options combine with 5-speed and 6- speed manual gearboxes or 4-speed and 6-speed automatic gearboxes.

It’s worth noting that the 407 range has 2 Euro IV compliant HDi engines, 1.6 and 2.0 which means a 3% saving on car tax. Plus all HDi engines are fitted with Peugeot’s particle filter which reduces all harmful emissions and delivers better fuel economy.

Safety

Whichever 407 you choose, active safety is of a high level and features large disc brakes and a new-generation ESP, which is present on all versions. The latter comprises an anti-skid function, ABS, emergency brake assist, new individual wheel brake force distribution and a stability control system. In addition to an advanced body/chassis construction, 407 features many other passive safety features – including up to nine air bags. Occupants are further safeguarded with ‘anti-whiplash’ head restraints, adaptive front air bags coupled with pre-tensioning seat belts and a force limiter.

Comfort

The 407 range embodies an exclusive personality and consequently features high levels of standard equipment including digital air conditioning with climate control, trip computer, CD sound system, ultrasonic alarm and front fog lights as well as a panoramic glass roof and roof rails. To take a look into the future of motoring all you have to do is click on the link below.

And now, the amazing new 407 Coupe

Arriving in the UK January 2006, the new 407 Coupe is stunning. Available with a choice of three engines – 2.2 litre 160bhp six speed manual, 3.0 litre V6 petrol with a choice of six speed manual or six speed auto and a powerful 2.7-litre V6 HDi diesel in auto only.

The coupe will accommodate four people with ease, plus their luggage. And IT features all the safety and drivability characteristics of the other 407 models with the added style kudos of a coupe.

The 407 range starts at £15,255*. For further information contact the Peugeot Fleet Centre on 0845 200 2540 or for product information visit www.peugeot.co.uk/407.

* Price quoted is on the road based on MRRP and include delivery to dealership, number plates, 12 months’ Government Vehicle Excise Duty and £38.00 Government First Registration Fee and applies to 407 S 1.8 litre saloon.