The firm, recently independent after the divorce of Daimler and Chrysler into two separate companies, is looking to make a fresh start and believes its two core offerings will help it make further inroads into the corporate sector.
The Grand Voyager, which goes on sale in March priced the same as the old model, offers chunkier styling and the excellent Stow ‘n Go seating system, as well as a large boot even with all seven seats in place.
The 300C saloon will undergo some cosmetic changes for the 2008 model year, including a new darker interior intended to give it a more premium feel.
Robert Thrift, national fleet sales manager, Chrysler UK, said: “Chauffeur business is an area we are looking to push as there are very few firms who can go to a fleet with vehicles like the 300C and Grand Voyager.
“With the flexibility we now have as a separate company we are better able to specify vehicles that we want.
“For example, the dark interior of the revised 300C is what the chauffeur fleets told us they wanted.
“Managing volumes and importing cars with the specification we want helps us to manage residual values.”
Later next year, the firm will launch the replacement to the smaller Voyager – this time badged as the Dodge Journey, although this is marketed more as a 5+2 in seating terms.
There will also be a new Jeep Cherokee, available from May, and the Sebring convertible.
Chrysler is also working to increase the number of local business fleet sales managers across the network, and is investing in training and finance campaigns next year.
The plan is to have 15 dedicated local business specialists across the 85-strong dealer network.
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