Nestlé Waters Direct, part of Nestlé Waters, has stepped up its community road safety commitment.

The company has already successfully implemented several safety initiatives across all its European markets, including the application of an on-line driver safety program; and issuing an updated driver handbook to all employees covering everything from the company’s safe driving policy to driver wellbeing.

The outcome of the handbook is a safe driving pledge, knowledge check and a risk assessment permit to drive process to support understanding and compliance.

Now the focus is on community road safety following the launch of an online road safety board game.

The company is adapting and rolling out the online road safety board game for use by schools across the UK.

By rolling out the game to schools, the partnership aims to educate young people in key road safety issues in an engaging and informative way.

Participants are required to complete journeys of 1,000km around an online board with the objective of building up as many safety points as possible by answering questions correctly.

Participant scores are then added to the school and national leader boards that can be used to foster competitions between individual participants and/or schools.

The company is also planning several further initiatives, including trialling vehicle telematics; standardising its post-collision escalation process for full launch across all markets in 2008; and reviewing the recommendations from an independent fleet safety audit undertaken by Zurich.