Fleet managers are being advised to use incentive schemes wisely to ensure safer driving behaviour.

To help, the Fleet Safety Forum has launched an information pack providing guidance on implementing and managing incentive schemes to best effect, avoiding potential pitfalls such as under or misreporting of incidents.

“Incentive schemes provide an opportunity to approach road safety in a positive way,” said Roz Cumming, the forum’s senior development manager.

“Managing occupational road risk can often be about negative messages, telling drivers what not to do, or worse, dealing with the aftermath of crashes.

"Although incentive schemes do have potential pitfalls if not managed correctly, when they are well thought out and managed, they can affect driving behaviour in a positive way, helping to save lives and money by preventing crashes from happening in the first place.”