The fleet industry is backing Road Safety Week, which is running until Sunday, with a series of initiatives aimed at cutting the number of deaths on Britain’s roads.

DHL is running road safety roadshows, which will be attended by employees, their families, fire-fighters and police, while its employees are being asked to sign Brake’s pledge to drive safely.

BT is re-launching its friends and family road safety programme, which includes an online driver training module - One More Second - designed to extend driver training for BT employees to their families, friends and communities.

With 20 company drivers being killed or seriously injured each week, the TTC Group has also launched a nationwide campaign.

Educating motorists is the answer, according to Simon Protano, head of the corporate risk management and driver development division for the TTC Group.

He is urging company bosses to ensure their employees are provided with the necessary training with one in three road crashes on the nation’s roads work related.

“Introducing a risk management strategy which includes targeted driver training is the answer to help cut these devastating statistics,” said Mr Protano.

Organisations which introduce driver training for their fleet soon start to have real results with fewer accidents, reduced fuel costs and lower insurance, he claimed.

“To further reduce their exposure to risk, drivers must be continually made aware about the dangers of using mobile phones, texting while driving, driver fatigue, drink and drug driving and the risk of driving the morning after drinking alcohol to ensure they remain safe whilst driving for work,” added Mr Protano.

Meanwhile, Wolseley is again embracing Road Safety Week with a series of initiatives including, fleet safety seminars, road safety training in local schools, vehicle, tyre and windscreen checks and an alcohol awareness workshop.

Road Safety Week runs from November 10 to 16 and is organised by the national road safety charity Brake.