Drivers are being warned that a festive tipple could see them end up behind bars this Christmas.

A new hard-hitting £1.6 million THINK! Campaign has been launched as the Government and police join forces to tackle the devastation drink driving causes.

“Drink driving ruins lives,” said road safety minister Jim Fitzpatrick. “Last year 460 people died and families across Britain were devastated by the menace of drink driving.

“My message to drivers is clear. If you get behind the wheel after a festive tipple you risk wrecking your own and other people’s lives – don’t do it.”