Kate Adams, daily rental sales manager, Daimler Chrysler Fleet Management

How was your first day?
I was made to feel completely welcome by everyone.

How does your new role vary from your last one?
I previously worked for a daily rental company but DCFM offers a portfolio of fleet management products, so I’ve been exposed to much more than purely daily rental.

What is the biggest challenge you’ve faced so far?
Understanding DCFM’s daily rental offering and where we sit in the marketplace. I believe we now have a competitive product for our target customers.

How is the daily rental market changing?
Manufacturers are demanding higher prices for vehicles. It’s difficult to continue being competitive without margins decreasing.

What are you working on?
Having recently completed a pricing and service analysis, I am currently working on various tenders and growing our daily rental business.

Where is your favourite holiday destination?
A recent trip to Cuba was a real eye-opener. It’s beautiful but also fascinating.