BCA and Jardine Motors Group have signed a new two-year exclusive remarketing agreement that will see around 17,000 vehicles handled over the next two years.

The bespoke BCA sales programme commenced in mid-October, with regular weekly sales at BCA Blackbushe, Enfield and Brighouse. Between 50 and 100 vehicles feature in each sale, with a range of prestige and executive models typically on offer. All vehicles will be pre-sale prepared and every Jardine sale will feature BCA’s Live Online service.

BCA is supporting the programme with a full multi-strategy marketing campaign that includes e-marketing, SMS messaging and online awareness through BCA’s website and the Auction View portal. BCA has also established dedicated micro-sites to promote the Jardine brand.