Zenith Provecta is supporting National Customer Services Week by promising a donation to road safety charity Brake, based on the performance of its team this week (October 5-11).

The company has developed an award-winning customer services measurement system – Zenith 360 – which measures driver satisfaction at every point of contact with employees.

Every time a driver has any contact with a member of the Zenith Provecta team, it is recorded and a large random sample is contacted by an independent measurement company. The event is given a rating by the driver and any problems are immediately addressed. All the scores are recorded and customers and employees are all given regular reports on how high driver satisfaction is.

During National Customer Services Week, Zenith Provecta will take a snapshot measurement through Zenith 360. For every percentage point above its 87% average the company will donate £100 to Brake. If the team slips below this figure, the company will donate £200 for every percentage point dropped.

Andrew Cope, Zenith Provecta’s chief executive, said: “While our approach to customer service is a constant endeavour, for the first week in October we hope to challenge our team to raise the bar even higher and raise some money for a good cause at the same time.”