London minicab company Addison Lee has scooped the IMechE Business Innovation of the Year Award at the National Business Awards.

It was recognized for its unique auto allocation software that provides real-time management of the company’s fleet of over 2,200 vehicles.

Liam Griffin, managing director of Addison Lee, said; “The auto allocator technology has not only helped us improve customer service and cut costs, but has also enabled us to become a more environmentally responsible business.”

Following the award, Addison Lee also announced the launch of its latest innovation; a new iPhone application that allows account customers to book minicabs at the touch of a button. The Addison Lee App uses the iPhone’s GPS capabilities to automatically locate the customer and send a minicab to pick them up.