General Motors UK has become the first motor company to join the Government-backed ‘Driving for Better Business’ campaign, which is delivered by RoadSafe.

After boosting its occupational road risk management measures five years ago with the launch of its ‘Safe Driving Programme’, the company has introduced a string of initiatives that has resulted in halving the number of road crashes involving vehicles on its 600-strong fleet and a 20% cut in annual insurance premiums.

Programme manager Simon Monk said: “The premium reduction has had a significant impact on the company’s bottom line and definitely helped provide impetus for further safety initiatives and a commitment to work-related road safety.”

GM UK’s recruitment to the campaign means that there are now almost 40 ‘business champions’, which are used by organisers to promote the financial, legal and moral reasons for organisations across the public and private sectors to invest in at-work driving safety.