John Lewis Oxford Street will be offering shoppers an environmentally sustainable way to travel to the West End during Christmas.

The department store is introducing an electrically-powered, nine-seat business class customer shuttle bus.

The service, which is operated by Green Urban Transport Sustainable initiative (GUTSi), will provide shoppers with a green alternative to driving their cars into central London.

Noel Saunders, managing director of John Lewis Oxford Street, said: “We’re proud to be leading the way by offering our customers and the 40 million shoppers expected to visit the West End over the festive season an environmentally-friendly and luxury way to travel.”

The GUTSi vehicle is based on the Smith Edison chassis, which is manufactured by Smith Electric Vehicles.