Almost four out of every 10 fleet decision makers is considering negotiating solus-badge deals with manufacturers, either for outright purchase or lease/contract hire, according to a Fleet News poll.

It marks a return to a trend in the mid 90s when fleets found they could negotiate massive discounts of 40-50%, sometimes more, if they bought all their cars from one manufacturer.

The recession has forced fleets to examine ways to cut costs, which explains why solus-badge deals is one option back on the agenda.

According to Leigh Stiff, fleet manager at Hannaford, solus deals reduce costs and offer greater control.

“From pricing exercises, we can benefit not only from manufacturer support, but also the nominated dealer support.

"We get to cherry pick between what a lease provider will get in terms of discounts and campaigns, or we can go though our own channels, but confident in the knowledge we are getting the best deal,” he said.

“We have more clout from having a solus deal. Problems are easily rectified and it's simpler in terms of accountability.”

Others aren’t so sure.

They take the view that driver choice is a fundamental part of their fleet policy – and that means having a wide range of brands on the options list.

Debbie Floyde, fleet manager at Bauer Media, said: “Offering choice (even limited) aids significantly in staff retention.”

Chrissie Tyler, HR analyst at Norwich & Peterborough Building Society, added: “It’s more important that people get the car they want.”