Kia has launched a new dealer-based contract hire initiative in partnership with leasing provider ALD Automotive.

The move marks the next stage in Kia’s ongoing investment in the fleet market.

ALD, which won a competitive tender, will provide funding and a range of contract hire and personal contract leasing services to Kia’s 134 dealers network for SME as well as retail customers.

Dealers will have access to ALD’s online lease quoting service with and without maintenance across the model range.

ALD has run a series of 12 training seminars for dealer staff to improve their knowledge of vehicle leasing.

“The last year has seen Kia Motors UK invest significantly in the fleet market,” said Kia’s head of fleet Andrew Sellars.

“This ground breaking relationship with ALD will enable us to provide a class leading service to our dealers and their customers, be they corporate or retail.”

ALD will also assist Kia with the remarketing of end-of-contract vehicles.