The UK’s lowest cost electric car club car has launched in Camden.

Backed by Camden Council, the electric car will be placed on-street in Lincoln's Inn Fields near Holborn.

Connect by Hertz, Hertz’s global car sharing club, won the competitive contract from Camden Council.

Costing just £3.00 per hour, the rate also includes free membership of Connect by Hertz, insurance, maintenance, cleaning, roadside assistance and congestion charges.

The vehicle, a Citroën C1 Evie is also kitted out with iPod/MP3 player connectivity and keyless entry via a smart chip-enabled Connect Card.

Users can charge the car at no cost at more than 200 electric charging points across London.