A £1.4 million THINK! campaign to highlight the devastating consequences of speeding for drivers as well as victims has been launched.

Paul Clark, road safety minister, said: "Nearly 600 people were killed in 2008 in accidents where someone was driving too fast.

"This campaign highlights the consequences of speeding for the driver involved: what is life like for the driver who kills because they are in a rush to get home and how does that split second decision affect the rest of their life? I hope this campaign will get drivers to kill their speed before it's too late."

The THINK! campaign - 'Kill your speed, or live with it' - includes TV, radio, and cinema advertising.