The latest model in Kia's design-led transformation employs a Kia-developed powertrain that promises to deliver hybrid performance and 48 mpg fuel efficiency.

Arriving in US Kia dealer showrooms early next year, the Optima Hybrid is the brand's first-ever hybrid for North America and uses a 'full parallel hybrid system' to deliver a unique blend of performance - acceleration to 62 mph in 9.2 seconds, top speed 121 mph - and economy, achieving a 40.7% mpg improvement compared with a regular Optima.

"Kia Motors is proud to unveil its first-ever hybrid for the North American market," comments Hyoung-Keun Lee, vice chairman of Kia Motors Corporation. "The new Optima Hybrid features a unique architecture and is packed with innovative technologies that demonstrate Kia's on-going commitment to investing in R&D, and to developing environmentally friendly vehicles for the future.

"Although these new technologies presented our engineers with a series of complex challenges to overcome, the resulting Optima Hybrid delivers a fully automatic, seamless and enjoyable drive, together with real-world benefits for our customers," adds Mr. Lee.

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