The decision from AVR to invest KeyWorth Automotive and their K-Rental software is to ensure their customers, many of whom are FN50 businesses, are at the forefront of technology, and provides AVR with a reservation system that compliments their service delivery to the corporate sector, allowing them to support their expansion opportunity within the sector.

Wayne Williams, sales director at AVR stated that the K-Rental decision from AVR is partly due to the KeyWorth experience in the industry and the genuine partner approach they adopt, and partly due to the market-leading rental management offering. “In our eyes the combination of these factors was a powerful incentive to introduce K-Rental to our business,” says Williams. “We are now in a position to offer an improved service to those of our competitors."

Steve Edwards, managing director at KeyWorth, added: "We are delighted to count AVR as one of our customers. Their professionalism and understanding of customer requirements makes them an excellent partner, and K-Rental has now given them the technology edge they needed to continue their exciting business growth."