ATS Euromaster reaffirms commitment to ring-fencing cold weather tyre stocks

ATS Euromaster has reaffirmed its commitment to ring-fencing cold weather tyre stocks for businesses and public sector organisations this winter, echoing a pledge it made when it became the first national supplier to launch a winter tyre service for fleets in 2010.

For winter 2012/2013, this will include more than 25 ‘blue light’ emergency service operators – plus some of the largest home delivery companies, logistics firms and utility fleets in the country.

Peter Fairlie, group sales director of ATS Euromaster, says: “We know that the first signs of snow can see a huge demand for cold weather fitments from the retail market – and with that the risk of UK stocks selling out in days.  It’s why we’ve committed to holding-back supplies in each of the key sizes for fleets fitting cold weather tyres throughout the colder months.

“These customers want the reassurance of being able to access product in the event of wear or damage meaning they need replacements mid-winter, even in the event that heavy snowfall has left the country’s stock depleted.  It’s particularly crucial for blue-light operators, where vehicle availability can make the difference between life and death.”