Helphire is using its 21st anniversary to roll out a new corporate image and logo reflecting the many changes it has undergone within the accident management marketplace.

The redesign signals the businesses broader service offering and focus on customer service and quality.

The new logo emphasises the ‘Help’ component of the company name and introduces a cleaner simpler style.

Out go the heavy purple and green backgrounds with a greater use of white and clear space - a design more suited to use in electronic media such as websites and e-shots.

Jerome McManus, group marketing director at Helphire, said:“The business is dynamically very different to what it was 21 years ago so it was time to refresh the visual identity of the company.”