Audi sales in the UK reached a new peak of 142,040 cars in 2013. This represents a 14.9 per cent year-on-year increase and equates to a record 6.27 per cent share of the market.
“I am delighted that we have established this sales record in the UK, but what is even more pleasing is the manner in which we have achieved it,” said director of Audi UK, Andre Konsbruck.
“We have laid the foundations for further sustainable growth through disciplined management of our brand image, consistent investment in our product portfolio, which now stands at 49 models, and an unswerving focus on delivering an excellent customer experience.”
“Equally importantly, through systematic execution of our sales plans across all of the channels we have achieved this great result without overheating any individual model segment – for a premium brand this is exactly as it should be.”
In 2014 Audi aims to grow further, with new launches including the A3 e-tron, the brand’s first ever plug-in hybrid.
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