Battery electric vehicle orders at Alphabet up by more than 50%

Orders for battery electric vehicles (BEVs) increased by more than 50% at Alphabet in 2024, while new business increased by 23% and its vehicle portfolio grew by 6% to more than 760,000 units.

This partially includes the management of the BMW Group's own fleet, aimed at enhancing the utilisation and remarketing of the vehicles involved.

Alphabet reports that fleet electrification continues to be the driving force in the transition to alternative drive trains. 

Demand from new business for electrified vehicles, including BEVs, saw a 45% increase compared to 2023, with electrified vehicles now making up 35% of Alphabet's total portfolio.

“Companies across our markets are making the strategic shift to an electrified fleet, with every fourth vehicle delivered last year even being a BEV,” said Jesper Lyndberg, who took over as Alphabet’s chief executive officer in November 2024. 

Electrified vehicles have also made a strong start in the first two months of this year, with more than over 44% of new business contracts for either hybrid or fully electric. 

To date, this corresponds to more than 140,000 BEVs from the total portfolio. 

“Since this is the beginning of my first full year as CEO, I’m very excited to be able to announce that we are currently already on course to exceed our goals for this year,” continued Lyndberg.

The global leasing company also expanded its international footprint by integrating Slovenia and the Baltic states into the own OneNet partner network, extending its mobility services to 38 markets.

Sven Straub, head of region Europe at BMW Group Financial Services, congratulated Alphabet on its performance. “I am very thankful to our valued customers and appreciate the strong engagement of our dedicated Alphabet team,2 he said. 

“Customer centricity, fostering innovation, providing meaningful services, and ensuring responsible business growth are the cornerstones of elevating individual mobility to the next level."