BYD becomes UK’s fastest growing automotive brand

BYD sold more than 8,700 cars in the UK last year, a year-on-year increase of 658%, making it the UK’s fastest growing car brand.

The Chinese vehicle manufacturer launched the Atto 3 C-segment SUV in the UK in March 2023, and since then has launched four new models, with the Sealion 7 joining the line-up in the coming months. 

The company has grown from 14 retail sites to 60 retailers across the UK, with plans to add more sites in 2025. 

The company’s best-selling model remains the Atto 3, with the BYD Dolphin hatchback being BYD’s best-selling car in the retail sector. 

Steve Beattie, sales and marketing director at BYD UK, said: “In the past two years, BYD has gone from strength to strength and I’m immensely proud of the hard work and dedication of our team and retailers. BYD aims to bring high-tech and high-value cars to UK customers, and it’s fantastic to see more people choosing BYD.” 

Brand awareness continues to grow with brand recognition increasing from 1% in 2023, to 31% in 2024. 

A huge contributor to brand growth, says BYD was the company’s sponsorship of the Euro 2024 football tournament which reached a global audience of more than a billion.  

While BYD passenger cars is relatively new to the UK, BYD has a long history in the UK thanks to its commercial vehicle division. 

BYD introduced its first fully-electric buses on UK roads in 2014, and now has more than 2,000 buses in operation in major cities across the country.