Winning the hearts and minds of drivers is essential to introducing greener measures within a company," says Chris Connors, head of fleet and travel (UK and Ireland) at ISS.
Drivers can easily be influenced by misinformation from some media and social media, making communication a crucial tool for achieving driver buy-in, especially for initiatives like electrification.
Fleet managers must also recognise that for many drivers, a van is an essential work tool, and some may initially feel that switching to an electric vehicle (EV) won’t suit their workday needs.
However, as Connors points out, once drivers experience a modern, well-equipped EV, they are often reluctant to return to an internal combustion engine (ICE) vehicle.
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Held in association with the UK's largest leasing company Ayvens, Sustainable Mobility Week runs from November 11-15, 2024, highlighting and helping prepare fleet/mobility managers and industry stakeholders for the future, with a focus on sustainable mobility and decarbonisation.
Each day is themed and includes best practice articles, fleet manager case studies, opinion pieces and insight into the major challenges and opportunities via a major piece of research being carried out by Ayvens.
Ayvens has published a special report based on surveys with fleet decision-makers into the challenges and progress they have made in adopting sustainable mobility solutions. Make sure you sign up to receive the report.
Topics covered throughout the week (and which will shape the webinar discussion) are:
Day 1: Alternative mobility solutions
Day 2: Infrastructure – electrification and MaaS
Day 3: Policy – fleet and government
Day 4: People – wellbeing and engagement
Day 5: Operational change
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