Fleet Alliance closes consumer leasing brand to focus on B2B market

Fleet Alliance has closed its Intelligent Car Leasing brand, which specialised in consumer leasing, to focus efforts on its core B2B channels.

Existing Intelligent Car Leasing (ICL) customers have been transferred to Fleet Alliance.

“Whilst Intelligent Car Leasing made a positive contribution over the time we had it, increasingly it didn’t fit with our central proposition as a sustainable mobility provider,” said Fleet Alliance chief executive, Andy Bruce.

The ICL brand was launched in 2013, when consumer leasing was on the rise and the car market reached a five-year high at 2.3 million. 

However, with the fall in private registrations post-Covid and the rise of the fleet sector boosted by the popularity of electric cars, Fleet Alliance says it wants to focus fully on its core channels of SME and corporate fleets, and its salary sacrifice activity.

Bruce (pictured) explained: “Our core competency is in providing outstanding levels of fleet consultancy, fleet management and salary sacrifice provision. 

“All these markets are growing for us at pace as companies seek to decarbonise, and we have decided that is where all our focus should lie.”

He added: “Whilst we’re retiring the ICL brand and closing it to new business, we intend to maintain our relationship with the many customers we’ve looked after over the years and will continue to offer them compelling offers and great service under the Fleet Alliance brand.”

Battery electric vehicles (BEVs) and plug-in hybrids (PHEVs) now made up a record 82% of new car orders at Fleet Alliance, a figure Bruce expects to see rise to 90% during 2025.

“Companies are making great strides as they pursue their Environmental, Social and Governance agendas,” said Bruce.

 “As a sustainable mobility business, we need to be in a position to respond and enable that transition to low carbon transport. 

“Concentrating fully on this business is the right thing to do, which means dropping our interest in the Intelligent Car Leasing brand.”

Fleet Alliance currently manages a fleet in excess of 30,000 vehicles with a market value of more than £1 billion.