Institute of Car Fleet Management formally rebrands to ICFM

The Institute of Car Fleet Management has rebranded as ICFM.

The move reflects a broadening of focus to include vans, as the body is providing in depth training for employees in charge of company car and van fleets and industry suppliers and thereby raising the standards of fleet professionals.

ICFM revealed its new look, which includes the shortened name, introduction of a new logo featuring the strapline ‘raising the standards of fleet professionals’, alongside a efreshed website at its 24th Annual Members’ Conference today.

Explaining the shortening of the organisation’s name to ICFM, chairman Paul Hollick said: “We want to emphasise that ICFM training is applicable to employees in charge of company cars and vans and suppliers of fleet products and services. ICFM is all about putting fleet decision-makers on the road to fleet management success and further professionalising the supply side of the multi-billion industry.

“Irrespective of whether employees have some fleet management experience, are newcomers to the role in a full-time or part-time capacity or have a career background in HR, finance, travel or procurement, ICFM training courses provide them with a clearly signposted development programme that is recognised across the profession.

“Furthermore, anecdotal evidence suggests that the supply side of the industry, in many areas, needs to further increase employee knowledge and understanding of company car and van operations. ICFM training will fill that skills gap.”

The new ICFM logo featuring the organisation’s name is designed to focus on the “road ahead” for members as they undertake the wealth of training courses and programmes offered.

They include training for individuals with fleet management responsibility at three levels linked to experience: Introductory Certificate in Fleet Management; Certificate in Fleet Management; and Diploma in Fleet Management.

Additionally, simultaneously with the unveiling of the rebrand, ICFM, which was launched in 1992, has unveiled a new corporate membership programme.

ICFM is dedicated to advancing the profession of car and light commercial fleet management. Its qualifications are viewed as the de facto stamp of approval for employees with fleet responsibility whether as full-time professional fleet managers or as part of an HR, finance or procurement role or working in the supply side of the industry. ICFM currently has almost 800 members that are on the road to, or have achieved, qualifications.

Hollick said: “We have aspirations to significantly increase membership numbers as quickly as possible and believe the new look and refreshed website will contribute to further raising ICFM’s profile.”

The new website, which will go live on January 1, 2017, is significantly more interactive than previously with “everything a member needs” accessible from the home page.

Hollick added: “The whole rebrand is designed to bring a near 25-year-old organisation into the 21st century. The website is more accessible and more pictorial. It is now the hub that links members and potential recruits to all ICFM training and development activity.”