Enterprise and Liftshare to collaborate on new mobility model

Enterprise Car Club and Liftshare say that by working together they will improve access to shared vehicles for both car club members and business users.

Liftshare and Enterprise say they are speaking to a number of private and public sector organisations about introducing a ‘Shared Asset Model’ (SAM).

SAM works on the principle that a car club vehicle is driven to work, shared with a colleague (or colleagues). The car is then available for use either by employees for company travel during the day, removing the need for them to use their own vehicle.

To further increase utilisation, the vehicle is available as an Enterprise Car Club vehicle on a simple pay as you go tariff at weekends and evenings.

The introduction of a supplementary commuter mode (in this instance a brand-new car club vehicle) is a benefit to staff and communities alike where public transport is unable to fill the gaps identified by Liftshare and their Scoping Smart Mobility technology, says Enterprise.

This means that vehicles which would have spent the majority of each day parked-up are replaced by fewer, more intensively used alternatives, delivering greater value for clients who use the scheme.

A further client incentive is the option of a revenue share derived from commuter journeys in addition to the gains associated with taking single occupancy vehicles off an already congested road network.

Oz Choudhri, head of Mobility as a Service (MaaS) at Enterprise Rent-A-Car UK, said: “Enabling people to share vehicles for their daily commute will play a big role in improving air quality and reducing congestion.

“By combining the strength of our growing national car club fleet with the exciting technology of Liftshare and working with progressive organisations, we can make this ambition a reality.”

The partnership will utilise Liftshare’s Trip Authentication and Smart Parking technologies to ensure the people parking in allocated sharing bays are genuine sharers, allowing easy management of the car park by an organisation’s facilities team.

CEO and Founder of Liftshare, Ali Clabburn, said “We’re delighted to be working with fellow forward-thinking global mobility leaders, Enterprise.

“Their Car Club offering aims to make it the best use of resources, and our collaboration makes it much easier for those assets to be shared, thus increasing the efficiency further.

“Our focus on improving the commute and reducing the amount of single occupancy vehicles can be accelerated when we work with partners like Enterprise and the milestone of saving one billion miles becomes even more achievable.”