Mobilleo integrates What3words to improve location accuracy

Mobilleo has announced its adoption of What3words to help its users identify their precise location and destination more easily.

What3words has divided the world into a grid of 3-metre squares and assigned each square a unique combination of three words, known as a What3words address.

The addition of What3words will enable Mobilleo users to search for the most accurate locations of nearby mobility options and services, wherever they are in the world, it says.

The new feature will also benefit Mobilleo’s expansive network of mobility partners, including taxi and DRT providers, allowing them to pinpoint the exact pick-up location of customers.

Dr Richard Fairchild, chief product officer at FOD Mobility Group, said: “The What3words integration is just one of the many new product innovation features that the Mobilleo team have been developing this year to enhance the user experience.”

What3words has been adopted by a number of mobility apps, travel providers and automotive companies around the world, including Addison Lee, Cabify, the AA, Network Rail, Mercedes-Benz, BMW, Ford and Tata Motors.

Patrick Arbuthnott, partnerships lead at What3words, said: “We’re delighted to have partnered with Mobilleo. The integration of what3words is a clear demonstration of their commitment to introduce best-in-class technology for their customers.”